SEO is a very important part of digital marketing. Is your website not optimized for search engines? Then there are very few chances of your business making it big. However, just following the same old keyword research and page optimization rules will not be enough. Newer and newer SEO trends keep coming into the scene with the increase in competition between digital marketing experts. To stay ahead in this game, you will have to stay updated. Making use of the latest SEO trends and techniques can help you bring organic traffic to your website. So let us check out the latest on-page SEO trends.
Also Read: Why Your E-Commerce Website Needs SEO
Artificial intelligence answers search queries
As we all know, artificial intelligence (AI) has transformed the way SEO works. But now the work it is doing is becoming even more important in the context of SEO. Today, if a user types anything into the browser, AI will give a basic summary of the answer to that question at the top of the search results. In that summary, the sources or websites that AI has used to form the answer will be listed. So how does this impact the way SEO works?
Basically, with this update, SEO experts have to work hard to ensure that their website has the correct, most relevant, and accurate information with details. This will make sure that AI will reference your website in order to form its answer. If not, then users today are highly unlikely to go beyond the websites listed by AI right at the very top and search for answers at the bottom.
Regular updating of existing content
Search engines sort out information based on the most recent, trending, and relevant content for users. Gone are the days when once you write a useful article, it could stay popular forever on search engines. Today, if you are writing anything on your website, you have to keep updating it constantly.
For example, if you are writing a blog about the best beach destinations for travel around the world, just listing down the most beautiful beaches in the world is not enough. Today’s audience is looking for information with full context that matches relevant trends. So you have to make sure what kind of beaches are in vogue right now, and whether the places that you include are viral on social channels. These and other similar research strategies will need to be incorporated into your write-up, with regular updates on the destinations like special festivals or discount periods.
If you are including pictures in your content, make sure that are up to date. A link to a backdated statistic or an old picture is only going to make the audience lose trust in your website as a source of information.
Adding videos
Even a few years back, a video on a website would be a rare occurrence. But as we tend to focus more and more on short formats of content today, including videos on websites as an alternative to boring paragraph after paragraph is becoming an important trend. To move forward in your game of online business, short video content can be a great strategy. Often, visitors might not want to go through text-based content on websites. However, an engaging video keeps them on the website, creating an introductory interest so that they can learn easily through videos and feel encouraged to browse further across the website.
Image optimization
Images are very important for creating quality content on any website. A website without images looks dull and boring, which viewers might not be willing to explore in much detail. Optimizing images is very important, and it might even be considered a part of your content strategies. To make sure that viewers are learning a lot about you from your website, label every image and tag them if possible. Give captions that complement the labels of the images. Name the file and put alt text for greater accessibility and inclusivity to viewers. This kind of image enhancement will help you target trending keywords that are being searched right now by your target audience. It will also take hold of website traffic by making use of the image.
Mobile response
Most people browsing the internet are doing it with smartphones. So, as an SEO expert, you must see that your website can be used easily through mobile phones. The websites ranking on top on results pages can be easily used on mobile devices. Most people are using the internet through their smartphones today. So, SEO experts should always put the mobile version of the website prior to the desktop one.
Featured snippets
Featured snippets are emerging to be very important in the SEO landscape too. This means that just optimizing the content on your website with the relevant keywords people are searching for is not enough. Even if someone is searching for a topic in the form of questions, key phrases and small parts of that question can be used to answer it. Not only just keywords, but modern SEO tactics should also make use of featured snippets in different kinds of textual content. This is because many users are prompted to go to the featured snippets at the bottom when they are not totally sure of the topic they are searching for. This specific SEO trend works as bullet points, numbered lists, or even as a single paragraph. Featured snippets also help the relevant data from your website to appear at the time of searching.
Summing Up
The SEO environment is always changing with new trends coming in every few days. As an SEO expert, you have to take all these into account to stay ahead of the game. Constantly updating your website content, optimizing image and video content, and using featured snippets in your text are some ways in which you can beat the latest SEO trends on the internet.