Running an event business is exciting. Planning, creating, and bringing people together is what an event management business entails, and all of these tasks are very engaging. But people won’t know about your brand if you don’t promote it. Local promotion is very important for event businesses as their audience is very regionally based. Let us look at some simple and smart ways to promote your event business.
1. Start with People You Know
Starting promotions for your event business can be done in easy, simple steps. Think about people around you, like friends, family, neighbours, former colleagues, and local shopkeepers. Let them know about your event business. It’s free, and it works. Tell them what kind of events you are hosting. Explain how you host several types of events like weddings, birthdays, office parties, etc. You can also share photos from past events you hosted. These local people can spread the word to others about your business. Many businesses get their first few clients from someone they already know. So don’t feel shy. Your network matters.
2. Make a Simple Website
You don’t need a fancy or expensive website. A clean, easy-to-use site is enough. It should clearly say what services you offer, show your work, and mention how people can contact you.
Your website should include:
- A homepage with your business name and what you do.
- A gallery with photos from past events.
- A short About Us section.
- A contact page with your number, email, and maybe a WhatsApp button.
Also, make sure it opens well on mobile phones. Most people check websites on their phones first.
3. Be Active on Social Media
Today, if your business is not on social media, many people won’t even know it exists. Start by creating accounts on Instagram and Facebook. These two are the most popular for event businesses. Share photos, reels, and client feedback regularly.
So, what should you post?
- Before and after event setups.
- Small videos showing decoration or planning.
- Positive client reviews
- Photos and videos of behind-the-scenes moments.
- Tips for planning events.
Use simple captions. Tag your location. And always reply to comments and messages. That builds trust.
4. List Your Business on Google
This is very important. When someone searches for “event planner near me” or “birthday event decorator in [your city]”, your business should show up. For that, create a Google Business Profile. It’s free and easy.
With Google Business, you can:
- Show your location on Google Maps.
- Add photos and contact info.
- Collect reviews from customers.
- Post updates and offers.
Keep your profile active. Ask happy clients to leave reviews. More good reviews = more trust.
5. Partner with Local Vendors
You can’t run events alone. From caterers to DJs and decorators to photographers, you will need many assisting services. Reach out to these businesses in your area. Build a friendly network.
Why this helps:
- They can refer you to their clients.
- You can offer package deals together.
- It’s a win-win for everyone involved.
Also, having good vendor partners makes your work smooth. So, build strong local connections.
6. Attend Local Events and Exhibitions
Where do you find clients? For that, you will have to visit places where your target customers are. You can visit local wedding expos, shows, or fairs. Talk to people there and show them your work. Even if you are not getting bookings there, the people will remember you. Distribute brochures or flyers with your contact details. And don’t forget – just being present in such places gives your brand visibility.
7. Share Client Stories
People love stories. Don’t just say, “We planned a wedding.” Instead, tell the story behind it.
For example:
“Last week, we helped Neha and Rahul plan a beautiful garden wedding in [your city]. It rained just before the event started. But we were ready with covered tents and everything went perfectly. The couple was so happy, they gave us this sweet message…”
Then add a photo and their testimonial. This feels real and builds emotional connection.
8. Give out Free Stuff or offer Discounts
Give something small for free in your first few projects – maybe a free welcome board or a basic photography shoot.
Or give a discount for referrals. For example:
“Refer a friend and get 10% off your next event.”
“Book your event before [date] and get a free balloon arch.”
People love offers. Just don’t give away too much – keep it simple but tempting.
9. Run Local Facebook and Instagram Ads
You don’t need a big budget to run ads. Even ₹100 a day can get you noticed if you do it right. Create short, clear ads with photos or videos of your work. Target your ads to people in your city or nearby areas.
Tips:
- Keep the message short: “Planning a birthday? We’re here to help!”
- Add contact info and a link to your WhatsApp or website.
- Show happy faces and colourful setups.
Test different ads and see what works best. Social media ads are powerful if done smartly.
10. Print and Distribute Materials
Even in today’s digital world, printed materials work. Design a clean brochure or flyer. Mention what you do, show some photos, and add contact info.
Where to distribute:
- Local cafes and salons.
- Stationery shops near schools.
- Apartment notice boards.
- Event halls and banquet areas.
Also, print business cards. Always carry them with you. You never know when you’ll meet a potential client.
11. Build a Strong Brand
Your brand is not just your name or logo. It’s how people feel when they hear about your business. Keep your name easy to remember. Choose colours and fonts that match the kind of events you do. Be consistent.
For example:
- If you mostly do kids’ parties, go colourful and playful.
- If you do weddings, go soft, elegant.
- If you do corporate events, go neat and professional.
12. Make sure of client satisfaction
The best way to grow locally? Make your clients happy. When people are satisfied, they talk about you. They post about you. They tag you. And they bring you more clients.
So:
- Be on time.
- Follow clear communication.
- Do not be insincere with last-minute changes.
- Deliver what you promised.
A happy client is your biggest promoter.
Summing Up
Promoting your event business locally does not need too many funds or a professional strategy all the time. But it surely takes patience and consistency. Focus on building trust with your customers. Show them your work, and stay connected to the community.
Here’s a quick recap:
- Start with your network.
- Make a simple website and post regularly on social media.
- List your business on Google.
- Partner with local vendors.
- Attend events and fairs.
- Share client stories.
- Offer small discounts or gifts.
- Run simple local ads.
- Use flyers and business cards.
- Build a strong, clear brand.
- Keep every client happy.