SEO is the pillar of online business. If you want to boost your online presence to target a wide range of customers through your website, then you need a solid SEO strategy. Standing out on the results pages has become more difficult than ever before due to high levels of personalization. However, if your website content is optimized according to the keywords that are used most profusely by the audience you wish to target, then you can maintain your high ranks on Google.
However, SEO is a dynamic process that takes into account everything from the structure and organizing principles of your website to technical aspects like loading speeds and backlinks, other than simply the presence of relevant keywords in your website texts. So what are the various aspects of a solid SEO strategy to improve the rankings of your website on Google? Let us find out!
Ensure that your website has a solid technical and UX foundation
If your website has a disorganized and poorly navigable structure, then it is tough to gain more visibility for it on Google. Hence, you need to build a solid technical and UX foundation for your website. Some of your priorities should be –
- Simplify navigation by making sure that users can easily find any page on your site with a maximum of three clicks.
- Securing your site by using HTTPS to ensure that visitors can trust your website. This also helps to protect the data that users may share with or enter on your website.
- Improving load time by compressing images, using browser caching, and reducing code bloat to deliver a fast browsing experience for users visiting through desktop as well as mobile devices.
- Fixing errors by using tools like Google Search Console so that you can get rid of crawl issues, broken links, and other problems that may prevent Google from effectively indexing your web pages.
- Audit your website regularly using the coverage and crawl stats reports of Google Search Console.
Also Read: How to Generate Organic Traffic for Google Business Profile
Deliver informative content relevant to target audiences
One of the most important points to take note of to gain greater visibility on Google is the regular need to publish relevant and informative content for your target audience. Your content should be written in a high-quality and professional manner. It should be able to show your experience, expertise, authority, and trustworthiness in the niche. This is a cornerstone for a modern SEO strategy. Google will automatically rank your website higher on the results pages if your content is able to satisfy the intent of online users and offer value. You should prioritize topics and content that can answer real questions and solve common problems of your target audience. Here are some tips to craft content that will enable your website to achieve higher ranks on Google –
- Write engaging and appealing titles that are concise and compel the audience to read the entire text. The title should be within 135-159 characters and be able to resonate with your target audience while also highlighting the key benefits of reading the piece.
- You should add unique and appealing meta descriptions for your content and naturally incorporate trending keywords in them to boost your visibility on Google.
- Enhancing your content with reputable references from authoritative sources on the internet will also enable your audiences to trust your knowledge in the niche, boosting your visibility.
Keep your pages optimized for Google
Make your pages engaging and search-engine-friendly by optimizing your content and its structure. This will involve writing unique, concise titles, short yet crisp meta descriptions, and the strategic use of internal links. All of these will enhance the quality of your website, and simultaneously use of navigation on your website improve its SEO performance. Here are some tips you should follow –
- Keep your titles under 60 characters or approximately 600 pixels in width to ensure clarity and relevance to attract more clicks.
- Write meta descriptions aligning with the search intent of users and include primary keywords without getting your content too stuffed with them.
- Link relevant pages with each other to guide users and improve the crawlability of your website.
- Do not use too many links on a single page as this can overwhelm users and compromise the clarity of your content.
- Use clear headings to organize content and break up your text with bullet points, numbered lists, and visual content to improve the readability of your website content.
- You can also include related links within blog posts and articles to dive deep into the subject matter if the audience is interested.
Implement schema markup to ensure rich results
Using schema markup helps Google to understand your website content better. This also enhances the visibility of your website online with rich results like star ratings, pricing details, etc. If you get your data structured properly, it will become easier for Google to deliver relevant information to the users looking for something similar to what you offer directly in the search results. This increases the chances of people visiting your website. You can use what best suits you among different schema types for various content formats. Some of these are –
- Article schema: This is tailored for blog posts, news articles, and other written texts.
- FAQ schema: It is perfect to present FAQs in an organized and search-friendly manner.
- Event schema: This is ideal for highlighting any event details with dates, locations, and ticket information.
- Local Business Schema: This helps to increase visibility for businesses with physical locations. It includes address, hours, and contact information related to the business.
- Recipe schema: This is for recipe content that showcases ingredients, cooking steps, and reviews of the dish.
The bottom line
These are some of the most important tips to follow for increasing your website rank on Google with effective SEO tricks. Other than these, you should also keep in mind to ensure mobile-friendly interfaces for your website, build high-quality backlinks to improve reach, and focus on local SEO when you wish to target a regionally concentrated audience. If you are looking for an SEO company that can increase your website rank on Google, then reach out to Crawl First Technologies.