Today’s audience is looking through their phones and scrolling non-stop, be it in their free time or on-the-go. Seeing as we all look to our phones for the smallest details of our everyday life, be it a symptom of a disease or the nearest place to find momos, the voice-search feature has now started becoming the custom for not just search engines but for all kinds of apps. Voice search in these days accounts for half of the searches made on all sorts of apps. With such a quick increase in the incidence of the voice searching feature. Experts are now expecting that it will have a huge effect on digital marketing in the upcoming times.
Also Read : Crawl First’s Pioneering SEO Services
Digital marketing has also become one of the strongest tools for success in the digital landscape for modern businesses. Businesses have utilized digital marketing techniques like search engine optimization, PPC advertising, social media marketing, content marketing and much more up till now to make a difference to growth from dull and drab informative websites. With the rising surge of the voice search feature, businesses now have another emerging strategy to use in their digital marketing plan to stay ahead of the curve.
The time is now right to start looking into things like rankings and natural language processing for your voice search campaigns. Here you can discover the biggest difference that the voice search feature has brought about in today’s digital marketing suite.
Voice search can direct more focus on featured snippets
No matter what voice assistant you are using among so many that are in the market, you must be totally familiar with how it comes up with the answers to the questions you are looking for. They will read the featured snippet that you have searched, which can be anything from when is the next full moon to when is the next IPL. While digital marketing already focuses on earning featured snippets, the rise in the use of voice search features and the way it depends on these featured snippets will make the value and competition of featured snippets rise by leaps and bounds.
However, this is not something that can happen within days. Thus it is very important for companies wanting to stay ahead in the game to start a voice search strategy at the very roots. Digital marketing agencies have already started helping their clients to make plans for creating and optimizing their content for voice search so that they can reach even more members of their target audience faster and easier.
Voice search will increase the value of AI
As AI is the leading innovation of the times, many marketers and digital marketing companies are already thinking to apply the power of AI when it comes to adapting to the new voice search. With AI and also machine learning, businesses can now get a lot of data together to analyze them for findings they can take action on. There are already more than one billion voice searches coming on the internet, and all of these are now offering huge amounts of data.
The only thing that is challenging these businesses, however, is that they are not using an AI-powered software as of yet. It may be that a digital marketing company may be taking years to make an AI-powered software.
Voice search will make more mobile-friendly environments
Most of the internet’s traffic is nowadays coming from the mobile phones, which we already talked about at the start. Digital marketing agencies and search engines are thus putting more and more emphasis now on a mobile-first take on online marketing plans. Voice search happens mostly on mobile phones and tablets and thus today’s businesses will need to firstly create a totally mobile-friendly website so that the customers can easily use the features of voice search.
Without a design that will be mobile-friendly, businesses can face great backlog. Users may be less likely to buy from a company without a website that has mobile-friendly features. Most users are likely to buy from a mobile-friendly website that is easy for them to use on-the-go without having to turn on a laptop or computer.
Voice search can create a value for local SEO
Another of the ways in which voice search will have an effect on trends of digital marketing industry in this year and the upcoming years is that it will make local search engine optimization even more important. This is very important for small businesses that are not only looking to bring a good traffic to their audiences but also create a great increase in their online sales. But have you ever thought why does voice search matter so much for local SEO?
Actually, most of the users are ow using voice search to find local businesses around and near them. Again, many voice-enables speakers also conduct a local voice search regularly, whether it is to find a new restaurant, check the time for the new movie screenings or to find any kind of service provider around. People are nowadays relying more and more on their voice assistants and their smart speakers to explore in and around the area.
This is why local businesses should always make local SEO and voice search SEO their top priority. Both of these things give more opportunity and value to your local business, now and also in the coming times. Local search and voice search can together make a big difference to the sales and customer reach of your business. Thus digital marketing companies should make it a top priority to take voice search into account to see great leaps of growth with their small business clients.
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