Coworking spaces are crucial for the rising sector of freelancing and other types of remote work, which are forming a very important part of the modern economy. For other kinds of ventures like startups and agencies, coworking spaces allow collaboration of ideas and insights among professionals involved in different angles of work. These spaces offer a different kind of experience from a traditional office setup.
Thus, they have modernized the concept of collaboration between departments. However, setting up a coworking space is a very big investment. It means you have to invest funds to get different types of furniture and amenities.
If you own such a space, you would want to market it wisely. This will help you attract the attention of the maximum number of clients. Just putting up attractive decorations and creating a stylish vibe is not going to let people know that your space is the best for collaborative work. You have to ensure that other coworking space owners do not win the marketing race to get hold of those clients who would have loved your space more, right?
Hence, proper branding and marketing are very important. In this blog, we will explore some of the most effective marketing strategies for a coworking space company.
How to market your coworking space? Best strategies to adopt
If you own a coworking space or are looking to start one and monetize the free spaces and furniture you own, then look no further! Below, we have listed some of the most effective coworking space marketing strategies:
1. Set your space apart from the rest
The most vital element of marketing any space for gatherings is to set it apart from rivals. You have to identify the points that make your space different from others. This can be anything from the kind of lighting you use, the furniture you offer for your clients, and how comfortable they are, or whether you will be able to provide air conditioning or not. Then you have to identify who the target market is for the coworking space that you own. Would you wish to offer it to remote workers for collaboration, or a traditional office meeting? Do you want to offer your space for creative agencies to sit down and have a casual discussion about their content ideas? Based on that, you will be able to list down the points that make your space unique and beneficial for your targeted clients.
2. Create a brand-focused website
Just listing down the amenities of your space and bombarding your website with photos is not going to draw the attention of potential clients. In order to really appeal to them, you must craft a unique and visually appealing website. It should be able to create a solid brand identity and speak to your targeted customers. Make sure the descriptions bring out the best of every corner of your space. The photos you put up should capture the real comfort and luxury you can offer. Label the pictures with meaningful and attractive captions to show a professional approach.
Some platforms you can use to create a professional coworking space website are –
- WordPress
- Drupal
- Wix
3. Invest in a coworking space website SEO
After creating an appealing website, you must optimize it for your targeted customers. Make sure your website is responding fast and not running into glitches. Organize your internal link structure and optimize for mobile phone screens to ensure visitors have a good browsing experience. Use relevant and trending keywords in textual content as well as image and video captions to ensure higher rankings on search engine results pages. Here are some tips to follow –
- SSL certification on the website
- Implement correct title tags, metadata, target keywords, and URLs
- Submit your website URL to Google Search Console properly
- Create .xml sitemap
- Use Google Analytics for your website
- Make sure images and content are cached properly and compressed to maintain good loading speed
- Check for mobile optimization
4. Coworking directory listings
Other than optimizing your Google My Business profile properly, you should also take advantage of online listings in directories to enhance the visibility of your brand. Google My Business will allow local potential customers seeking services similar to what you can offer to find you easily when they search for these services online. It gives potential customers the accurate information they need to get in touch with you and understand your work, like address, contact details, and principal services. While you are at it, also make sure to add relevant photos that will demonstrate the comfort and amenities at your space. They will help to increase your reach.
Online directories, on the other hand, will allow customers specifically looking for coworking spaces in a certain area to find you. Some listings that you can try are –
- Yelp
- Yellow Pages
- Liquid Space
- LoopNet
- MLS
5. Maintain social proof of your reputation
While digital marketing strategies for a coworking space company will indeed help you to increase your reach and draw the attention of a wide range of audiences, it is also important to maintain social proof of your good reputation with valuable feedback from local customers. Encourage your clients and partners to provide good feedback for your coworking space, highlighting the level of comfort and facilities they have received and what issues have been solved in their working environment by availing of your space. Client testimonials are extremely important for any business, and can act as great catalysts for sales when complemented with coworking space advertisement.
Wrapping up
Some of the best marketing strategies for coworking space companies are creating a professional website that resonates with your brand image, investing in SEO for coworking spaces to widen your online reach, gathering helpful client testimonials, and getting your coworking space listed on online directories. Most importantly, you must identify your target audience and work on a strategy that shows why your space is different from your rivals and the best option for clients whom you wish to target. Follow these strategies to boost your client pool and make the best of your space.