For offbeat businesses like interior design, it is very important to ace your digital marketing game. The more popular your online profiles get, the more chances there will be for you to grow your business. When you rank well on Google, there will be a lot more potential clients who can explore your work when they search for interior designers on the internet. Having a well-ranking website on the internet also takes away the burden of constantly trying to compete with your rivals on multiple social media channels to gain the attention of wider audiences. Here we will talk about some of the pro SEO tips that can help interior designers ace the client-reaching game via their websites.
Finding your niche-based keywords
A website for an interior design business needs to be optimized with relevant keywords. Look for the specific, niche-based keywords related to your business. Having these keywords on your website will determine how relevant it is to people who are searching for the kind of services you have. For this, you have to conduct thorough research.
Check the demographic dynamics of your targeted audience group. Where are they mostly based? What kind of homes are they looking to renovate? Which strata of society do you want to cater to? All of these details will influence the kind of keywords you will be including in your website content for it to rank high among search results.
You can use the keywords in –
- Blog posts;
- Website copies;
- Title tags;
- Meta descriptions.
While using the keywords, make sure that you do not go overboard with them. Using keywords too frequently will only make your website content look artificial and unappealing. Maintaining a 1-5% density of keyword usage in content is considered safe for ranking well on search engines.
Optimizing Images
An interior designing business is heavily dependent on the visual reception of audiences. As an interior designer, you would definitely want to show the best of your work on your website for visitors to see and get converted into potential customers. Photos showing samples of your work will help visitors of your website to envision what exactly you can do to their spaces. Before you upload your images, it is important to optimize them with relevant titles and captions that will help potential customers find you easily on the internet.
For example, if you are promoting minimalist balcony designs, and if your business is based in New York, you can give the title ‘minimalist balcony design in New York’ to an image showing a sample of your design. This way, people who are searching for the same can easily find you with the help of images on Google as well.
Other than just the titles and captions of your images, make sure to optimize the alt text as search engines use it to see what is in the image. This will help search engines show your image directly to people who are searching for something similar.
Writing niche-focused, informative content
Establishing your business as authoritative and reputed in the interior design business is the key to forming a committed audience for your website, as this can help them understand and engage with your business before making a decision whether to buy from you or not. Writing educational and informative blogs on several aspects of interior designing like DIY tips and the latest trends will help you to get visitors hooked on your website.
Even those who are not directly visiting your website may find it through one of these blogs when they are looking for something related to interior designing which you have published a blog on. Writing blog posts and articles on your website is a great way to boost your audience base and establish your business as an authority in the industry. While you are on it, do not forget to include the keywords!
Ensure high-quality user experience
Optimizing the content on your website is just the first step. You should also make sure that users who visit your website have a smooth browsing experience. No matter how well-written your texts may be, or how eye-catching your images, website problems will increase bounce rate. So, if your website is not loading fast, is running into glitches frequently, or is incompatible with mobile devices, then there are really low chances of it ranking well.
So, make sure to run repeated checks on the user experience that your website can offer. Make sure your menus are easily navigable and use suitable backgrounds, fonts, and colors. The whole point should be to make your website look readable.
To deliver a good user experience, you should make your website mobile-friendly. Most people use phones to search on the Internet. So, you need to make sure that your website is not running into layout problems. This will help to reduce the bounce rate when people are opening it through their phones.
Use internal links and calls to action
Calls to action and internal links are very important to promote conversion for businesses like interior design. While reading about your work and services on your websites, customers may not always be willing to go again and again to your contacts pages and check for information. So, include internal links that lead customers to pages where they might find contact information, with eye-catching buttons that provide calls to action.
For example, within a blog that talks about the latest trends in bedroom designs, you can include a call to action that leads to your services page. Here, potential customers can check out the bedroom designs you have to offer. You can also include a call to action button at the end of some blog posts. This will urge the readers to check out your services. Hence, people can find out more about your business after reading and enjoying your blogs.
Using internal links and calls to action is not just important for audience engagement. It also helps to show search engines that your content is well-connected.